White Sky
Saber Chefridi
Chief Product Officer
15+ years shipping certified products.
The engineering engine that turns robots, payloads and software into products that ship, certify and sell.
Saber has spent his career where hardware, software and commercial reality meet: automotive test benches and chassis dynamometers for Volkswagen and AUDI, industrial IoT and PLC control for oil and gas production plants, and robotics and AI automation integration across the UAE and the wider GCC. He has owned full P&L, built product lines from silicon to cloud, and led the multidisciplinary teams that deliver them. He operates where technical ambition has to become a certified, deployable, revenue-generating product.
Product leadership
Full-stack product ownership
Takes robotics and IoT products from concept and architecture through engineering, launch and after-sales, including a complete IoT product line built and sold under his own brand.
Deep technical authority
Senior engineering authority across IoT, PLC and industrial automation, embedded systems and end-to-end integration, from sensors and silicon through firmware and custom PCB to multi-tenant cloud.
Engineering team building
Recruits, mentors and leads multidisciplinary teams across control, electrical, IoT, robotics, mechanical and software disciplines to deliver tier-one OEM projects on time.
Certification and safety rigor
Calibration laboratory management, ISO-traceable validation, risk analysis and CE certification of full facilities: the compliance discipline robotics deployment in the Gulf demands.
Commercial command
Full P&L ownership with pricing, CAPEX/OPEX and total-cost-of-ownership modelling, high-value tenders and RFQs, and contract negotiation with C-level and government stakeholders.
OEM and market reach
Builds OEM partnerships and distribution agreements with leading global robotics manufacturers, with pipeline and brand presence across UAE defence, government, industrial and hospitality segments.
Relevant experience
Robotics & AI automation, Dubai
General Manager. Full general management and P&L responsibility for a Dubai-based robotics and AI automation integrator and authorized partner for KUKA, Unitree, Fairino, Franka, Kinova, AgileX and PUDU, serving government, defence, energy, facility management and education clients across the UAE and GCC.
IoT products & smart systems, Dubai
Head of Integration. Owned two flagship smart-systems product lines end to end: architecture, ESP32 and STM32 hardware, custom PCB, embedded firmware, multi-tenant cloud, pricing, tenders and after-sales. Delivered industrial IoT and safety automation for oil and gas production plants on Siemens TIA Portal, Profinet, Modbus and SCADA.
HORIBA Europe, Germany
R&D Project Manager & BU Manager. Automotive test-bench systems (VW Wolfsburg, VW Hannover, AUDI): full commercial and technical ownership, plus calibration manager for the regional laboratory, delivering one of Europe's largest chassis dynamometers and a CO2-recovery prototype.
Blumenbecker & AZO Controls, Germany
Project Manager & Automation Consultant. Conveying and process systems: control-system architecture, functional design specifications, commissioning, and coordination of 15+ engineers across four companies on multi-facility programmes.
Own IoT product line
Founder. Founded and delivered a smart water-quality product line from market observation to paying customers: hardware, firmware, cloud, dashboard, branding, installation and after-sales, with no third-party white-label dependency.
Institutional relevance
As Chief Product Officer, Saber gives White Sky the technical spine its model depends on: the ability to turn robots, payloads and software into standardized, certified solutions that deploy fast and scale under Robotics-as-a-Service. He combines OEM-level engineering credibility with UAE market command, fluency across European, American and Arabic business cultures, and the rare capacity to build both the product and the engineering organization behind it.