White Sky
Angus MacCormick
Chief Strategy Officer
Four decades commercializing emerging technology.
The commercial engine that takes new technology to market, builds the ecosystem, and scales it globally.
Angus has spent his career at the frontier of new and emerging technology, defining how it goes to market from both a product and commercial perspective. His focus has always been the same: understand the technology deeply, build the ecosystems and channels around it, design scalable commercial models, and grow adoption globally and fast. He operates where technical ambition has to convert into revenue, partnerships and institutional trust.
Commercial leadership
Go-to-market architecture
Designs and runs go-to-market for advanced and emerging technology across verticals, from positioning through channels, partnerships and scalable commercial models.
Zero-to-scale revenue
Proven record building businesses from zero to hundreds of millions in revenue and running global operations and P&L at CEO level.
Ecosystem and channel building
Creates the partner, channel and institutional ecosystems that let new technology grow globally rather than stall at pilot stage.
Institutional and government reach
Deep relationships across enterprise, government and telco, with emerging-markets experience spanning dozens of countries from a Dubai base.
Capital and strategy
Advises boards on raising capital and setting the right product, technology and go-to-market strategy.
Web3 and tokenization fluency
Active at the intersection of AI infrastructure, robotics and tokenization, bridging frontier technology and institutional markets.
Relevant experience
Board advisor, Dubai
Advises companies across enterprise, government, telco and Web3 on going to market, raising capital and shaping product, technology and commercial strategy, with a current focus on AI infrastructure, robotics and tokenization.
ADEA
CEO of a Switzerland-based secure communications company from 2018, running global operations and P&L.
Procera / Sandvine
Led cyber security and deep packet inspection businesses, scaling from zero to 300 million dollars in revenue, then moved into cloud cyber security, blockchain and IoT.
Cisco
Joined in 1997 and ran advanced and emerging-technology go-to-market across verticals, relocating to Dubai to run emerging markets across 88 countries through 2010.
Siemens
Returned to technology in telecoms, building telecommunications networks.
Procter & Gamble
Five years in FMCG and industrial cleaning, building commercial and go-to-market discipline at global scale.
IBM
Started in 1985 on the first PCs and mainframes, having written his degree thesis on artificial intelligence.
Institutional relevance
Angus brings the commercial continuity White Sky needs to turn frontier robotics and embodied AI into adopted, revenue-generating infrastructure. He connects the technology to enterprise, government and telco buyers, builds the partner ecosystem required for scale, and brings four decades of credibility in taking emerging technology from concept to global market.